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The Wellness CEO Mastermind is a 6-month business development program specifically designed for fitness coaches looking to expand their online businesses beyond the $3-6K per month income range. It offers guidance on scaling up, focusing on systems, strategies, and frameworks that facilitate the transition from coach to CEO. The course includes modules on branding, sales processes, backend organization, launching, email marketing, product suite development, mindset improvement, and team building. Participants receive access to group calls, private coaching, and a supportive community via a Slack channel, aiming to foster a successful business transformation.